Why blog when you can Ecto?

I recently discovered and signed up for Ectoa Web 2 Learning Management System. I know Nuvvo has gone before but this looks really good. Much of the horsepower is provided by embedding Google gadgets into your page. There isn't much you cant do with this, it's free, hosted and simple to understand and work with. I cant really see why anyone would prefer to host their class content using a blog when this level of sophistication is available.