Mashups are a really interesting Web 2 development. Typically the functionality of google maps or some other application is combined around a community of interest to create some sort social utility. There are a couple that I really like: garbagescout for its recycling funkiness, and
publicLoos: A Google Maps Mash-up of Public Restrooms in San Francisco which is kind of funny, Flickrscape for it's topic specific slideshows created from a topic search within Flickr and gvisit which allows you to see where your website visitors have come from. Virtual Tourism is one I haven't seen before which seems to have promise as well.
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